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Business Strategy5 min read
The Only Analytics You Actually Need
Cut through the noise. Track these 5 metrics.
AwayBase TeamMarch 22, 2025
Too many dashboards. Focus on these.
1. Revenue
Total revenue. Weekly and monthly. The north star.
2. Conversion Rate
Visitors → Buyers. 2-5% is healthy for most. Below 1%? Fix your offer or page.
3. Traffic Sources
Where do buyers come from? Double down there.
4. Top Products
What sells? Create more of that.
5. Email List Growth
List size and growth rate. Your owned audience.
Ignore (For Now)
Vanity metrics. Follower count. Likes. Unless they correlate with revenue.
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