Avoiding the 'Too Good to Be True' Perception

Big promises can backfire. Credibility wins.

The Balance

Promising results is fine. Promising unrealistic results triggers skepticism. "Lose 30 lbs in 30 days" vs "A sustainable approach to weight loss."

Proof

Testimonials with specifics. Case studies. "I did X and got Y" — real stories.

Transparency

What's included. What's not. No fine-print surprises. Clear guarantees.

Avoid

• ALL CAPS everything
• Excessive exclamation points!!!
• "Secret" or "hidden" tactics
• Guaranteed outcomes you can't control

The Test

Would you believe it if you read it? If not, tone it down.