Developing Your Brand Voice

Voice = personality. Develop and maintain it.

Attributes

Pick 3-5 words. "Friendly, direct, witty." "Professional, warm, expert." Guide every piece of content.

Examples

Write "we do" and "we don't" examples. "We say X, not Y." Reference when writing.

Consistency

Same voice in emails, social, product copy, support. Every touchpoint.

Evolution

Voice can evolve. But not randomly. Intentional shifts. Document changes.

The Test

Cover your name. Can a reader tell it's you? If yes, voice is consistent.