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Marketing7 min read
Building an Email List From Zero: The First 100 Subscribers
Practical tactics to grow your list when you're just starting.
AwayBase TeamAugust 28, 2025
Your first 100 subscribers are the hardest. Here's how to get them.
Lead Magnet Ideas
- Checklist or cheat sheet
- Mini-guide (3-5 pages)
- Free template or resource
- Access to a private video
- Quiz with results via email
Where to Put the Signup
- Popup on your site (offer lead magnet)
- In your link-in-bio
- End of blog posts
- Social media captions: "Link in bio for the free guide"
- YouTube description
Promotion
Post about your lead magnet. "I made a free X. Link in bio if you want it." Simple. Direct. Repeat.
The First 100
Ask friends and network. Offer value in relevant Facebook groups or Reddit (follow rules). Guest on podcasts. Collaborate with other creators. 100 is doable in 2-4 weeks with consistent effort.
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