Building a Library of Email Templates

Templates save hours. Build your library.

What to Template

• Welcome sequence
• Launch sequence
• Post-purchase
• Re-engagement
• Support responses

Structure

• [BRACKETS] for variables
• Clear sections (personalization, body, CTA)
• Notes on when to use each

Personalization Slots

Name, product, result, etc. Same template, different fill-ins. 80% template, 20% custom.

Iteration

Update templates as you learn. Best subject lines. Best CTAs. Evolve the library.