Building a Waitlist Before Your Product Launch

Waitlist = warm buyers on day one.

What to Offer

Early access. Launch discount. Exclusive bonus. "Be first to know." Something for signing up.

Where to Capture

Simple landing page. "Coming soon. Join the list." One field: email.

Promotion

• Teaser content: "Building something"
• Behind-the-scenes
• Countdown as launch nears
• Partner shoutouts

Nurture

Don't go dark. Weekly or bi-weekly updates. Build anticipation. Share progress.

Launch Day

Waitlist gets first access. Email them first. They've been waiting. They'll buy.