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Business Strategy9 min read
Building Community Around Your Digital Products
Community increases retention, referrals, and product feedback.
AwayBase TeamJuly 12, 2025
Community compounds. Here's how to build one.
Where to Host
Discord, Slack, Circle, or Facebook Group. Pick one. Don't spread across multiple.
Getting Started
- Create channels or threads for different topics
- Set clear rules and expectations
- Show up daily for the first 30 days
- Highlight member wins and questions
Driving Engagement
- Weekly prompts or challenges
- Live Q&As
- Member spotlights
- Exclusive content drops
Monetization
Community can be the product (membership) or an add-on to courses. Either way, engaged members renew and refer.
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