Conversion Copywriting Basics for Creators

Good copy sells. Here are the essentials.

Clarity Over Cleverness

Say what you mean. "Get your first 100 customers" beats "Unlock your customer growth potential."

You Over We

Focus on the reader. "You'll learn" not "We teach." Address their desires and fears.

Specific Over Vague

"Save 10 hours per week" beats "Save time." "2,000+ students" beats "Many students."

Headlines

Promise the outcome. Create curiosity. Make a bold claim you can support.

CTAs

Action verbs. "Get," "Start," "Join." Not "Submit" or "Click here."