Back to blog
Marketing7 min read
Creating Live Events That Sell Digital Products
Webinars, workshops, and live launches.
AwayBase TeamApril 10, 2026
Live events create urgency and connection. Use them.
Webinar
Free. Valuable content. Soft pitch at end. Captures emails and converts.
Workshop
Paid or free. Hands-on. Deeper engagement. Natural upsell to course or membership.
Launch Party
Live Q&A. Behind-the-scenes. Community energy. Converts fence-sitters.
Best Practices
- Promote 1-2 weeks out
- Send reminders (3 days, 1 day, 1 hour)
- Record for replays
- Follow up with no-shows
Tech
Zoom, StreamYard, etc. Registration captures emails. Replay creates extended urgency.
Ready to build your online business?
Create your store, list your products, and start selling — all in one place.
Start free trial
