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Design & Branding6 min read
Creating a Media Kit for Your Digital Product Brand
A media kit helps you land collaborations and press. Here's the template.
AwayBase TeamAugust 18, 2025
A media kit is a one-pager (or PDF) that sells your brand to collaborators and press.
What to Include
- Your photo and bio
- Audience stats (followers, email list, demographics)
- What you offer (products, services)
- Past collaborations or features
- Contact information
- Rates (if applicable)
Design Tips
- Use your brand colors and fonts
- Keep it to 1-2 pages
- Include your best-performing content samples
- Update quarterly
When to Use It
- Pitching brands for sponsored posts
- Responding to collaboration inquiries
- Applying for podcast guest spots
- Press and journalist outreach
Template Options
Canva has media kit templates. Or create a simple PDF with your info. The content matters more than fancy design.
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