Creating Scarcity Ethically in Your Launches

Scarcity works when it's real. Here's the ethical approach.

Real Scarcity

• Limited cohort spots (you can only support 50)
• Launch pricing that actually expires
• Bonus that goes away after date
• Seasonal offer (tax guide in March)

Transparent

Explain why it's limited. "I only take 20 clients so I can give proper attention." Honesty builds trust.

Avoid

• Fake countdown timers that reset
• "Only 3 left" when unlimited
• Pressure that feels manipulative

The Test

Would you feel good about it if a customer called you out? If not, rethink.