How to Collect and Display Customer Testimonials That Actually Sell

Social proof converts better than any copy you'll ever write. Here's how to get and use testimonials.

Why Testimonials Work

When a stranger says your product is good, it's more believable than when you say it. Testimonials reduce buying anxiety and provide the validation that skeptical customers need.

How to Collect Testimonials

Ask at the Right Time

The best time to ask is right after a customer experiences a positive result. Send a follow-up email 3-7 days after purchase.

Make It Easy

Don't ask "Can you write a testimonial?" Instead, ask specific questions:

"What was your biggest challenge before using [product]?"

"What result have you achieved?"

"What would you tell someone considering [product]?"

Screenshot DMs and Comments

With permission, screenshot positive DMs, comments, and emails. These feel more authentic than formatted testimonials.

Displaying Testimonials

On Product Pages

Place 2-3 testimonials directly on each product page, near the purchase button. Include the person's name, role, and photo if possible.

On Your Homepage

Feature your best 3 testimonials prominently. These should represent different customer types.

In the Checkout Flow

A testimonial near the checkout button can reduce cart abandonment significantly.

AwayBase's Reviews Feature

Use AwayBase's built-in review system to collect and display testimonials with star ratings, images, and featured highlights. Add review sections to any page with the visual builder.

The Testimonial Formula

The most effective testimonials follow this structure:

1. The situation before ("I was struggling with...")

2. The product experience ("Then I found...")

3. The result after ("Now I...")

Specific numbers and timeframes make testimonials more credible. "I made $2,400 in my first month" beats "It really helped my business."