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Business Strategy7 min read
Diversifying Revenue as a Creator
Don't rely on one product or platform.
AwayBase TeamFebruary 22, 2025
Diversification reduces risk. Here's how.
Product Mix
- Low-ticket (lead magnet upgrade)
- Mid-ticket (main offer)
- High-ticket (premium)
- Recurring (membership)
Platform Mix
Don't rely on one social platform. Email is owned. Build it. Multiple traffic sources.
Customer Mix
Different products attract different buyers. Some buy once. Some buy multiple. Some upgrade. Serve all.
The Goal
No single product or platform should be 80%+ of revenue. Spread. Adapt when something shifts.
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