Evergreen Launch Strategy: Selling Without Live Launches

Evergreen = always on. No launch dates. Steady sales.

Requirements

• Strong sales page
• Automated email sequence for new subscribers
• Checkout that works 24/7
• Support that can wait (FAQ + async email)

Email Sequence

Welcome → Value → Soft sell → Value → Offer. Drip over 5-7 days. New subscribers get nurtured automatically.

Traffic

SEO, social, ads. Consistent flow. No spikes. Evergreen needs consistent traffic.

Hybrid

Many do both: big launches 2-3x/year + evergreen in between. Best of both.