Launch Timing: When to Schedule Your Product Launches

When you launch affects results. Considerations:

Calendar

• Avoid holidays (people busy)
• Consider seasonal relevance (tax in Q1, fitness in Jan)
• Tuesday-Thursday often best for email
• Avoid Mondays and Fridays (distracted)

Your Audience

When are they most engaged? Check analytics. Match launch to their behavior.

External Events

Don't launch during major news. Your email gets buried. Pick quieter moments.

Personal

Be available on launch week. Support. Engagement. Don't launch when you're on vacation.

Flexibility

If something's off, delay. Better to launch when ready than force a bad timing.