Creating a Content Calendar for Your Membership

Memberships need consistent content. Here's how to plan it.

Content Pillars

Pick 3-4 themes you'll rotate. For a design membership: tutorials, templates, critiques, inspiration. For fitness: workouts, nutrition, mindset, Q&A.

The Monthly Rhythm

• Week 1: Major release (new course module, template pack)
• Week 2: Tutorial or deep dive
• Week 3: Community or live element (Q&A, workshop)
• Week 4: Bonus or surprise (early access, extra resource)

Batch Creation

Create a month of content in 1-2 days. Record multiple videos. Write multiple posts. Schedule. Frees up the rest of the month for promotion and community.

Repurposing

One long tutorial becomes: a short clip, a blog post summary, 3 social posts, an email. Create once, use everywhere.

The Commitment

Under-promise, over-deliver. Better to promise 2 releases/month and deliver 3 than promise 4 and deliver 2. Retention depends on consistency.