Why Payment Plans Increase Course and Product Sales

Monthly payments lower the barrier. Here's the math.

The Psychology

$497 upfront feels big. $166/month x 3 feels manageable. Same price, different perception.

Typical Structures

• 2-3 payments for $197-497 products
• 4-6 payments for $497-997 courses
• 12 months for high-ticket offers

Implementation

Stripe supports payment plans. AwayBase integrates with Stripe — set up installments in your product settings. Automate collection.

When to Offer

For products over $197, always offer a plan. Some will pay in full; others need the option. You'll capture both.