Getting on Podcasts to Promote Your Digital Products

Podcast audiences are engaged. Here's how to get booked.

Finding Shows

Search "podcast" + your niche. Check listener numbers. Target shows with 1k-50k downloads — they're easier to book and have real audiences.

The Pitch

Brief email: who you are, what you'll talk about, one unique angle. Include your website and social proof.

Delivering Value

Don't pitch the whole episode. Teach something useful. Mention your product naturally when relevant. Link in show notes.

Follow-Up

Send thank you. Share the episode. Add host to your email list. Stay in touch for future collabs.