Running Pricing Experiments

Pricing affects revenue significantly. Test carefully.

What to Test

• Price points ($97 vs $127)
• Payment plans (2-pay vs 3-pay)
• Positioning (discount vs value)

How to Test

• A/B test on sales page
• Run for statistical significance (100+ conversions per variant)
• One variable at a time

Trust Considerations

• Don't manipulate existing customers
• New price for new buyers
• Honor prior pricing for existing customers

Learnings

Document results. Often higher prices convert similarly — and increase revenue. Test, don't assume.