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Getting Started9 min read

The Ultimate Product Launch Checklist

Nothing left to chance. A step-by-step launch roadmap.

AwayBase TeamJune 8, 2025
The Ultimate Product Launch Checklist

Launch day is chaotic. Use this checklist.

2 Weeks Before

  • Product finalized and tested
  • Sales page live
  • Checkout tested
  • Email sequence scheduled
  • Social content drafted
  • 1 Week Before

  • Teaser emails sent
  • Teaser social posts
  • Affiliates/partners notified
  • Support docs ready
  • Launch Day

  • Launch email sent
  • Social posts go live
  • Be available for support
  • Monitor for tech issues
  • Post-Launch

  • Thank you sequence
  • Collect testimonials
  • Fix any issues
  • Analyze what worked
  • Next Time

  • Document what you'd do differently
  • Save your best-performing copy
  • Refine the process
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