Getting Started9 min read

The Ultimate Product Launch Checklist

Nothing left to chance. A step-by-step launch roadmap.

AwayBase TeamJune 8, 2025

Launch day is chaotic. Use this checklist.

2 Weeks Before

Product finalized and tested

Sales page live

Checkout tested

Email sequence scheduled

Social content drafted

1 Week Before

Teaser emails sent

Teaser social posts

Affiliates/partners notified

Support docs ready

Launch Day

Launch email sent

Social posts go live

Be available for support

Monitor for tech issues

Post-Launch

Thank you sequence

Collect testimonials

Fix any issues

Analyze what worked

Next Time

Document what you'd do differently

Save your best-performing copy

Refine the process

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