Finding Product-Market Fit for Digital Products

Product-market fit = strong demand + strong offer. How to know:

Signals

• Organic word of mouth
• Repeat purchases
• Testimonials without prompting
• "Where have you been?" reactions
• High completion rates (courses)

Revenue

Consistent sales without constant promotion. Product sells itself to the right audience.

Feedback

Customers get results. They tell you. They tell others.

Iteration

Rarely perfect on first try. Listen. Improve. Get closer to fit over time.

When You Have It

Double down. More products in same space. Expand the offer. Don't pivot prematurely.