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Business Strategy6 min read
Refund Policy Best Practices for Digital Products
Set a fair refund policy that protects you and builds trust.
AwayBase TeamJuly 5, 2025
A clear refund policy reduces anxiety and disputes.
Common Policies
- 7-14 day money-back: Standard for courses and products
- 30 days: For higher-ticket, shows confidence
- No refunds: Only for very low-ticket or clearly stated
What to Include
- Timeframe for refund requests
- Process (email, form)
- Exclusions (e.g., if 50% of course completed)
- How long until refund processes
Display It
Link on checkout page. On product page. In confirmation email. Make it easy to find.
Handling Requests
Honor valid requests quickly. A few refunds are worth the trust. Abuse is rare when policy is clear.
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