Retargeting Ads for Beginners

Retargeting = showing ads to past visitors. Higher intent.

How It Works

Pixel on your site. Visitor gets tagged. They see your ads on Meta, Google, etc. Reminder to come back.

When to Use

• After you have 1000+ monthly visitors
• When conversion rate is under 3%
• When you have a clear offer

Creative

• "You left something behind"
• Testimonial or social proof
• Limited-time offer
• Product benefits recap

Budget

Start small. $5-10/day. Retargeting audiences are smaller — you don't need huge spend.

Tracking

Conversions. Cost per acquisition. Scale what works.