Retention Email Sequences for Members

Retention = revenue. Email helps.

Welcome Series

First 7 days: onboarding, how to use, quick wins. Hook them early.

Value Drops

Weekly or bi-weekly: new content, tips, resources. "Here's what's new this week."

Re-engagement

Haven't logged in 2 weeks? "We miss you" + highlight what they've missed. Special invitation to live session.

Win-back

Before cancel: "Stay" offer or feedback request. After cancel: "Come back" offer in 30 days.

Personalization

Segment by engagement. Active members get different content than at-risk.