Seasonal Product Launches: Timing Your Offers Right

Timing amplifies launches. Here's the calendar.

Key Seasons

• January: Goals, planning, productivity (planners, systems)
• Back to school (Aug-Sep): Productivity, organization
• Q4 (Oct-Dec): Gift guides, holiday prep, year-end planning
• New Year (Dec-Jan): Resolutions, fresh starts

Niche-Specific

• Fitness: January, summer
• Tax/Finance: Q1, November
• Weddings: Spring, fall
• Course creation: Fall (back to learning)

Planning

Create products 2-3 months before the season. Launch 4-6 weeks before the peak. Promote through the season.

Evergreen + Seasonal

Have an evergreen offer. Add seasonal bundles or limited editions. Best of both worlds.