How to Sell Templates and Digital Kits: The Complete Guide

Templates are the bread and butter of the digital product world. Low effort to create, high demand, and endlessly scalable.

Why Templates Sell

People pay for templates because they save time and deliver professional results. A business owner would rather spend $29 on a social media template pack than 5 hours designing posts from scratch.

Template Types That Sell Well

• Social media templates — Instagram posts, stories, carousels, Pinterest pins
• Business templates — Pitch decks, proposals, invoices, contracts
• Notion templates — Dashboards, planners, CRMs, content calendars
• Website templates — Landing pages, portfolios, store layouts
• Email templates — Newsletter designs, welcome sequences, launch emails

Creating High-Quality Templates

Design Principles

Clean, modern aesthetic

Easy to customize (clear layers, editable text)

Consistent style across the pack

Include instructions for customization

File Formats

Canva: Template links (most accessible)

Figma: .fig files (for designers)

Google Slides/Docs: Shareable links

PDF: For printables and guides

Pricing Templates

• $9-15 — Small pack (5-10 templates)
• $19-39 — Standard pack (15-30 templates)
• $49-79 — Premium bundle (50+ templates or multi-format)

Building Your Template Store

With AwayBase, set up a store with:

Product pages with preview images and descriptions

Instant digital delivery after purchase

Multiple products and categories

A blog to drive SEO traffic to your store

The template market is growing every year. Start creating, start selling, start earning.