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Marketing6 min read
How to Source and Use Social Proof
Get testimonials and social proof that convert.
AwayBase TeamMay 1, 2026
Social proof sells. Here's how to get and use it.
Asking
- Right after a win (they're happy)
- Specific questions: "What changed? What would you tell others?"
- Make it easy: form, email, one question
Formats
- Written testimonials
- Video testimonials (highest impact)
- Star ratings
- "As featured in" logos
- Case studies (longer form)
Placement
- Sales page (near CTA)
- Homepage
- Checkout page
- Email sequences
Permission
Always ask before using. Get in writing. Respect privacy (anonymous ok if they prefer).
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