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Design & Branding6 min read
Typography Choices That Improve Store Credibility
Font selection impacts readability and trust.
AwayBase TeamJune 28, 2025
Typography signals quality. Here's how to choose.
Font Pairing
One font for headings, one for body. Too many fonts looks chaotic. Serif + sans-serif or two sans-serif often work.
Readability
Body text: 16-18px. Line height 1.5-1.6. Adequate contrast (dark text on light, or vice versa).
Brand Feel
- Modern/clean: Inter, Helvetica, SF Pro
- Editorial: Playfair, Georgia
- Friendly: Nunito, Quicksand
- Professional: Source Serif, Lora
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