Video Sales Letters (VSLs) for Digital Products

A VSL is a video that sells. You talk to the camera. Here's the structure.

Length

5-15 minutes for most products. Longer for high-ticket. Hook in first 30 seconds.

Structure

• 1. Hook — Problem or desire they have
• 2. Agitate — Make it vivid
• 3. Introduce solution — Your product
• 4. Proof — Testimonials, results
• 5. Offer — What they get, price, guarantee
• 6. CTA — Clear next step

Production

You don't need a studio. Good lighting, clear audio, genuine delivery. Authenticity beats polish.

Placement

Landing page. Replace or supplement text sales copy. Embed above the fold.