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Course Creation5 min read
A Simple Video Script Formula
Structure sales and educational videos for maximum impact.
AwayBase TeamMay 15, 2026

Scripts improve videos. Use this structure.
Hook (0-30 sec)
Problem, question, or bold claim. Grab attention. "What if I told you..."
Intro (30 sec - 1 min)
Who you are. Why they should listen. What they'll learn.
Body (main)
3-5 key points. One per section. Evidence, examples, stories.
Summary
Recap. Reinforce. Transition to CTA.
CTA
Clear next step. "Link in description." "Sign up below." One action.
Length
Match format. 60 sec Reel = tight. 10 min YouTube = expand. Don't pad.
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