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Course Creation5 min read

A Simple Video Script Formula

Structure sales and educational videos for maximum impact.

AwayBase TeamMay 15, 2026
A Simple Video Script Formula

Scripts improve videos. Use this structure.

Hook (0-30 sec)

Problem, question, or bold claim. Grab attention. "What if I told you..."

Intro (30 sec - 1 min)

Who you are. Why they should listen. What they'll learn.

Body (main)

3-5 key points. One per section. Evidence, examples, stories.

Summary

Recap. Reinforce. Transition to CTA.

CTA

Clear next step. "Link in description." "Sign up below." One action.

Length

Match format. 60 sec Reel = tight. 10 min YouTube = expand. Don't pad.

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