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Marketing8 min read
Webinar to Course Funnel: Converting Live Events Into Sales
Use live webinars to demonstrate value and sell your course.
AwayBase TeamSeptember 25, 2025
Webinars convert. Here's the simple funnel.
The Formula
Free webinar → Deliver genuine value → Pitch your course as the next step. The key: the webinar must be useful on its own. If it feels like a sales pitch, nobody buys.
Webinar Structure
- 5 min: Intro and agenda
- 35-40 min: Teach something actionable
- 10-15 min: Introduce the course as the "full system"
- 5 min: Q&A and final CTA
Promotion
- Email list (primary)
- Social media
- Paid ads if budget allows
- Partner promotions
Tech Stack
Use Zoom, StreamYard, or similar. Registration page captures emails. Replay available for 24-48 hours to create urgency.
Post-Webinar
Send replay to no-shows. Follow up with "last chance" email. Add responders to a nurture sequence for future offers.
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