Writing Product Descriptions That Sell

Your product page copy drives conversions. Here's the formula.

Headline

Outcome-focused. "Master Instagram Reels in 30 Days" beats "Instagram Course."

Subheadline

Clarify who it's for and what they get. One sentence.

Benefits, Not Features

"It saves 10 hours per week" beats "Includes 50 templates." Translate features into outcomes.

Social Proof

Testimonials. Numbers. "Join 2,000+ creators."

Objection Handling

Address "Is this for me?" "Will it work?" "Can I get a refund?" Proactively.

CTA

One clear button. Action-oriented. "Get Instant Access" or "Start Learning Today."